Wonderland.

ASHLEY WILLIAMS AW21

From mind-altering magic mushrooms to teddy bears galore, the London-based designer has created the ultimate clothing thirst trap for her new collection.

Ashley Williams AW21 Slip Skirt and Bikini top

Photography by Angelo Pennetta

Ashley Williams AW21 Slip Skirt and Bikini top
Photography by Angelo Pennetta

Sometimes, you really can’t beat the classics and this is the exact premise that designer Ashley Williams has drawn on as she pulls from her archives for an era and aesthetic-defying AW21 collection.

In a re-imagining of her brand’s DNA, the designer turned to the trusted silhouettes and garish prints that have laced her collections over the years in a bid to offer updated yet timeless statement pieces. Sweet imagery of cats and dogs, candy hues and puffy sleeves clash with grungey loafers and punky aesthetics, dragging the collection from the cusp of cloying and into the realm of stylishly juxtaposed. And, with a TikTok generation currently crazed at the prospect of hacking from past eras, the designer’s Princess Diana-inspired gowns and ensembles that refuse to fall into an aesthetic box appeal to the brand’s trusted followers and new shoppers alike.

Ashley Williams AW21 black sweater and grey skirt with yellow bad
Ashley Williams AW21 cat dress
Ashley Williams AW21 cobweb dress

Photography by Angelo Pennetta

Ashley Williams AW21 black sweater and grey skirt with yellow bad
Photography by Angelo Pennetta
Ashley Williams AW21 cat dress
Ashley Williams AW21 cobweb dress

“Working at home this past year made me re-look at my personal wardrobe and dig out past pieces I loved, wore, then forgot. It was fun to think about old and new and wearing things in a different way,” explains the designer when speaking on her decision to re-visit her past designs and silhouettes for the collection.

Boasting fans such as Dua Lipa and Miley Cyrus as well as actress and model for the AW21 collection Iris Law, Ashley Williams has managed to strike a chord with some of the most daring trendsetters of our time. And, with this latest display from the London-based designer standing as an embodiment of her experimental ethos and unparalleled out-of-the-box creative thinking, it is clear why. So, should you find yourself in search of a wildly contrasting look or a ‘fit that features a reinvention of classic silhouettes and prints, look no further than Ashley Williams’ AW21 collection.

Ashley Williams AW21 printed scarf
Ashley Williams AW21 green sweater and bow skirt
Ashley Williams AW21 pink bow dress

Photography by Angelo Pennetta

Ashley Williams AW21 printed scarf
Photography by Angelo Pennetta
Ashley Williams AW21 green sweater and bow skirt
Ashley Williams AW21 pink bow dress
Ashley Williams AW21 red dress and patterned hoodie
Ashley Williams AW21 dog dress and sequin cardigan

Photography by Angelo Pennetta

Ashley Williams AW21 red dress and patterned hoodie
Photography by Angelo Pennetta
Ashley Williams AW21 dog dress and sequin cardigan
ASHLEY WILLIAMS AW21

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