Norwegian-born artist ALVA RAVN is coming in hot with her enchantingly dark new single, and as you can imagine, we’re pretty obsessed. Raised on an eclectic mix of gospel, soul and rock music, RAVN’s approach to sound is one that’s wholly otherworldly, steeped in the reverberating chasms of the cinematic and totally left-field. Calling the likes of Lorde, FKA Twigs, Florence and the Machine and Steve Lacy her biggest inspirations, it’s not hard to see exactly where she cultivated her broody and totally emotive sound.
“Molly” lends itself from RAVN’s brand new, self co-produced debut EP Hindsight. The project, in essence, is the singer’s major coming of age moment, a navigation of the constant flux between high and low that encapsulates teenhood in the 21st century. “To me, Hindsight represents closure and clarity, after a longer period of chaotic events and emotions I never really understood while growing up,” RAVN elaborates. “It’s a combination of wishing things went down differently, and accepting that it is out of my hands. It’s both a bitter-sweet farewell and an ode to being a girl.”
On the track, RAVN’s ethereal vocality runs hand-in-hand with a taste for the darkest and most shimmery of pop splendour. The song is about falling in love, and completely surrendering to that feeling despite your reservations. “Your mind, body and thoughts are no longer your own,” says the singer. “The hectic everyday life is shut out and disappears, whilst all of your focus lies with the other person, day and night.”
Pop some “Molly” yourself with RAVN’s exciting new video below…