In a bid to ensure that the public is celebrating art in all of its glory this summer is the sustainable brand Floral Street as it unveils its pioneering partnership with the infamous Van Gogh Museum.
Acting as an ode to Vincent van Gogh’s nature-centric work, the London-based environmentally-conscious beauty brand has turned to the Amsterdam institution in a bid to fuse their responsible fragrances with fine art. With the collaboration standing as the first of its kind, global audiences can shop scented fragrances and home products which showcase the late artist’s masterful work and environmental messaging. And, with the products set to include the brand’s vegan and cutlery-free ethos and reusable and refillable packaging, art lovers can enjoy all of the culture and history associated with a trip to a gallery from the comfort of their homes and with a clear conscience.
“I’m honoured that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum. Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday. Through this collaboration, we are able to tell our story in a new way, in which the beauty of art and fragrance meet,” explains Floral Street’s founder Michelle Feeney.
And, with the partnership’s global launch in August set to kickstart a four-year-long deal, expect sustainable beauty and home products infused with iconic artwork by the bucket load.