Wonderland.

MORE JOY

The sister brand of Christopher Kane lines up a string of summer releases, including a Selfridges pop up store and its SS21 collection.

More Joy Black Bucket Hat
More Joy Black Bucket Hat

Looking to inject some joy into your life this summer? Look no further than Christopher Kane’s sister brand More Joy. From accessory collabs to pop up stores, designers Christopher and Tammy Kane have set out to dominate the summer fashion calendar with a string of youth-infused releases from the brand.

Kicking off the festivities is the unveiling of the More Joy SS21 collection. Keeping things simple, classic silhouettes and the brand’s recognisable red, white and black colour palette fill out the beachy collection, allowing for the motifs of its hopeful affirmation slogans to take centre stage on each garment. And, what better to accompany these seasonal pieces than a pair of sunnies? Adapted from the sunglasses brand’s archetypal frames, More Joy’s collaboration with Le Specs offers a set of glasses injected with the its bold SS21’s colour scheme and statement slogans. And, if that wasn’t enough, take a trip over to Selfridges in June, when you can see exclusive picks from the brand at its pop up store.

More Joy Towel
More Joy x Le Specs White Glasses
More Joy Sex T-shirt
More Joy Towel
More Joy x Le Specs White Glasses
More Joy Sex T-shirt

“As designers we know the things, we surround ourselves with have a significant impact on our lives,” explains Christopher and Tammy when speaking on the ethos that lies at the heart of these collabs. “As people we’ve learned positivity becomes a state of mind with daily affirmations. More Joy, Sex and Special are our brand placards that promote the realisation of higher ideals.”

With the SS21 collection already available to shop, the sunglasses collab dropping tomorrow and the opening on the month-long pop-up store commencing on the 7th of June, summer is shaping up to be a busy period for More Joy, and, we personally cannot wait to enjoy its string of releases.

To shop More Joy, head over to www.christopherkane.com

More Joy x Le Specs Red Glasses
More Joy Black Hoodies
More Joy Red Special Boxers
More Joy x Le Specs Red Glasses
More Joy Black Hoodies
More Joy Red Special Boxers
MORE JOY

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