Looking to inject some joy into your life this summer? Look no further than Christopher Kane’s sister brand More Joy. From accessory collabs to pop up stores, designers Christopher and Tammy Kane have set out to dominate the summer fashion calendar with a string of youth-infused releases from the brand.
Kicking off the festivities is the unveiling of the More Joy SS21 collection. Keeping things simple, classic silhouettes and the brand’s recognisable red, white and black colour palette fill out the beachy collection, allowing for the motifs of its hopeful affirmation slogans to take centre stage on each garment. And, what better to accompany these seasonal pieces than a pair of sunnies? Adapted from the sunglasses brand’s archetypal frames, More Joy’s collaboration with Le Specs offers a set of glasses injected with the its bold SS21’s colour scheme and statement slogans. And, if that wasn’t enough, take a trip over to Selfridges in June, when you can see exclusive picks from the brand at its pop up store.