Harking on the aesthetics synonymous with the brand’s vision, creative director Alessandro Michele takes us on a tour through its most renowned collections in a multi-media experience.
Gucci has made it know that 2021 is to be a celebratory year. After the explosive unveiling of its Balenciaga-hacked Aria collection last month, the fashion house established that the year of its 100th anniversary would be one to remember. And, in a bid to continue with the celebrations, Gucci has unveiled its Florence-based Gucci Garden Archetypes multi-media exhibition.
Standing as an ode to all things Gucci, the immersive sensory experience is a sight to behold. Drawing on the archetypal aesthetics that lay at the heart of 15 of the brand’s most infamous collections and campaigns, geographical, sensory and period boundaries are crossed in a display of artistic mastery. From the scents of Gucci Bloom lacing a flower-filled pastel haven to a display of the electrifying neon lights of Tokyo associated with the brand’s Fall-Winter 2016 collection, cruise collections and beauty campaigns alike are spotlighted as the brand ensures that we are taken on an inclusive ride through its glamourous past.
“I thought it was interesting to accompany people in these first six years of adventure, inviting them to cross the imaginary, the narrative, the unexpected, the glitter. So, I created a playground of emotions that are the same as in the campaigns, because they are the most explicit journey into my imagery, ” says Gucci’s creative director and curator of the exhibition Alessandro Michele.
With the experience open to the public for two weeks commencing on May 17th, exclusivity and intimacy manage to find their way into the seemingly elaborate affair. But, in a bid to adhere to the whims of a socially distanced age, Gucci invites fans to browse the exhibit virtually and shop its catalogue.
With this euphoric exhibition standing as one of the primary celebrations in Gucci’s 100th year, we can bask in the knowledge that we will be seeing plenty more style-infused displays from the brand over the course of 2021.
Head over to gucci.com to brown the virtual exhibition.