With online visuals taking centre stage in the fashion industry at the moment, we have been feasting on mini photo series, digital runways and fashion visuals galore as our favourite brands attempt to tap into the rapidly evolving nature of our time. And, one brand making it clear that they have mastered the art of the digital fashion display is Ray-Ban as they unveil the latest installation of their You’re On campaign, featuring their global ambassadors Charli XCX and beabadoobee.
In a bid to celebrate rockstars and party-goers alike, the accessory company unveils its Vinyl and Pool Party episodes of the campaign. The short clips offer images of the two artists playfully twirling around rooms filled with old-school decor and decked out in outfits common of their individual aesthetics. While the visuals focus on the singers’ personal styles, the stars of the show are, of course, the Ray-Ban sunnies. With beabadoobee rocking the wire-thin framed Jack glasses and Charli XCX modelling the more chunky vintage State Street frames, the brand’s ethos of individuality, freedom and outside-of-the-box style is clear as we see varying energies and aesthetics collide in the truly wholesome campaign.
With this latest set of videos standing as Ray-Ban’s second installation of the successful video series, it is clear that the energy-filled displays are resonating with the brand’s fans. And, with the hope of more vibrant campaigns hanging in the air, we cannot wait to see what accessory brand and their global ambassadors do next.
To shop the brand’s sunglasses, head to www.ray-ban.com.