The alluring photobook gives us an insight into the mysterious region of California which is famous for being geographically non-existent.
Silicon Valley is an elusive place. With no road signs to indicate its beginning or ending, it is notoriously known for not existing in a geographical sense. The lid is being lifted on the mysterious Valley, however, in the form of a 128-image book that is dedicated to documenting the daily lives of those who live here.
In 2018, TOD’s launched the No_Code initiative with the purpose of creating a space from which visionaries and designers alike could explore a fusion of craftsmanship and technology to produce thought-provoking creations. The latest project to be born out of this initiative is the image book Silicon Valley. No_Code Life.
Michele Lupi, TOD’s Men’s Collections Visionary, has teamed up with the famed photographer Ramak Fazel to provide us with an unfiltered look into the lives, both work and social, of those that call the Valley home. Fazel has always used contradicting cultures and geographical displacement as inspiration for his work and this is evident in the culture-rich imagery that he shot on his Rolleiflex during a 10-day trip around the local community.
Images throughout the book vary from wholesome displays of residents in their homes to various shops and scenes from around the Valley. Accompanying each image is a mini description, allowing names to be put to faces and a deeper sense of connection to Lupi and Fazel’s work. The book is available for purchase on Amazon and will serve as the perfect bit of culture that can be enjoyed from the comfort of your home.
Silicon Valley. No_Code Life is out on March 23, available in bookstores worldwide