If you’ve been living under a rock for the last few months, you might’ve missed the news that Biebs is back, so let us fill you in. The singer has been hard at work releasing singles with the likes of Shawn Mendes, Chance the Rapper and Benny Blanco, all ahead of the release of his 6th studio album – JUSTICE – but it’s his latest effort “Hold On” that’s tickled our fancy this fine Friday morning.
The emotional pop tune was penned as an ode to Bieber’s loved ones, and it’s accompanying video, sorry, action-packed mini-film, is just as heartfelt. Directed by Colin Tilley, a mainstay in the Bieber world who worked alongside the singer on the cinematic productions for “Holy” and “Anyone.”, the visual effort depicts Justin robbing a bank in order to pay his partner’s medical bills. Packed with everything from high-speed motorbike chases, smashed up windows, flying bullets and plenty of flashing lights, eventually things reach a heart-stopping climax… but you’ll have to watch to see what we’re talking about.