Kate Moss Agency drops its summery second range from KMA Studio, The Butterfly Collection, in partnership with Save the Children.
The butterfly effect is the concept that small changes can have a large long-lasting impact on the future – and in the uncertain times we’re living in right now, never has that theory proven to be more true. Our choices matter, and this even boils down to deciding what to wear every day. With this in mind, Kate Moss Agency has dropped its second range from KMA Studio, The Butterfly Collection, in partnership with Save the Children – with a charitable contribution made from each sale.
Inspired by Kate Moss’ fascination of butterflies and her belief in the butterfly effect, the 100% organic cotton limited-edition collection launches today – modelled by Kate Moss herself and daughter Lila Grace Moss – and includes a t-shirt and hoodie featuring an abstract butterfly print shot by wildlife photographer Finlay Pitt. The summery blue-green abstract print is from Pitt’s microscopic image of a butterfly wing which he captured as part of a recent photography project at university.
“Having recently launched KMA Studio the team and I wanted to create more sustainable merchandise which also benefits others,” explains Kate Moss. “Inspired by the ‘Butterfly Effect’ theory of small change having a big effect and my love of butterflies, we designed this custom, abstract print. Partnering with Save The Children on a limited run of hoodies and t-shirts means we can donate to a greater cause through our small-scale project.”
KMA Studio will donate £5 from each item sold to Save the Children, all to ensure that disadvantaged children worldwide can stay safe and healthy to stay in education. Save the Children works in more than 100 countries, including the UK, to help young people reach their full potential and build a better future.
All products are available from KMAStudio.com from 25th February. ‘Wear & Share’ on social media using @SaveChildrenUK @katemossagency #ButterflySeries