Yú Parfums introduce the first edition of their innovative subscription box, featuring iridescent pink pepper and indulgent cedarwood.
Scent might be the most powerful of our senses. You’ll never forget the smell of a lavender field, deodorant in a PE changing room, or the toilets on the last day of a festival. Lodged in the back of your mind forever, it only takes a small whiff to transport you back to fonder time or remind you of that special someone, and it’s those fleeting moments Yú Parfums want to form with their latest venture.
The brand have introduced their very own membership scheme, allowing for the most curious of scent searchers to explore a whole new world of fragrances delivered straight to your doorstep. Curated by their excellent network of noses, Yú’s Perfumers have searched far and wide across the globe, sourcing vegan and cruelty-free ingredients on an international scale.
It’s basically Hello Fresh for aroma-obsessives, arriving bi-monthly in a recyclable edition box (letterbox friendly, of course) with 3x10ml scents that pay no mind to gender, one refillable atomiser and nine scent sticks. For Chapter I, Yú look to the fluidity of the woods, an earthy playground of natural ingredients for the team to play in, landing on mysterious moss, iridescent pink pepper and an indulgent cedarwood.
“Collaborating with our team of Perfume Autors we have curated curious, yet bold fragrances influenced by memories and experiences,” says Yú’s Brand Manager, Claire West. “Should our community find a fragrance they love, we will also have a limited number of 100ml bottles of each chapter available to purchase for themselves or a loved one.”
Boxes start from £40, with bi-monthly, 6 and 12 month membership options available at yuparfums.com.