Wonderland.

JADEN SMITH

The rapper talks his environmentally friendly water brand JUST water, how this generation will make the biggest change, and how Robert Pattinson inspires his iconic style.

JADEN SMITH COVER
JADEN SMITH COVER

“I feel like everybody, no matter if you grew up in the spotlight or not, you’re gonna feel the pressure to be someone else, to conform. We all face that, whether we choose to do that or be ourselves is the choice we face.”

From finding his own responsibly sourced water brand JUST Water at the tender age of 10 to walking the famed MET Gala red carpet with his chopped dreadlocks as a date, Jaden Smith has without a doubt become a generational icon in today society. At just 22 years old, Smith has trumped not only the film industry with his ambidextrous skills and talents but also become a household name for his contributions and awareness of environmental issues worldwide.

But with over 10 years in the spotlight and with numerous feature films, psychedelic albums and wild performances tucked under his belt, Jaden assures us that this just the start. Covering our Winter issue, the star gets candid on the importance of the younger generation’s voice in today’s society, his future aspirations for JUST Water, and how Robert Pattinson inspires his futuristic style.

Pre-order the new issue now…

Photography
Meg Young
Fashion
Jason Bolden
Words
Jason Bolden
Interview
Dayna Southall
Grooming
Tasha Brown at The Wall Group
Hair
KG
Photography Assistant
Matt Cluett
Fashion Assistant
John Mumblo
Entertainment Director & Producer
Erica Cornwall
Editorial Director
Huw Gwyther
Cover Design
Olivia Woodgate
Special thanks
Mark Kitching at Douglas Elliman, JUST Water, Pukka Teas, Health-Ade and Mary Shenouda at Phat Fudge
JADEN SMITH
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