Go behind the scenes as the iconic French actor and new brand ambassador is whisked onto the moon in the cinematic new ad.
Behind the scenes on the new CHANEL No 5 campaign
Behind the scenes on the new CHANEL No 5 campaign
At a time when travel feels like a relic of the past, one brand is bringing a dose of much-needed escapism in the bucketloads. Ushering in the next chapter of arguably the most legendary and canonical perfumes in the world, CHANEL have enlisted the help of iconic French actor and the brand’s new global ambassador, Marion Cotillard to transport us to otherworldly realms for the latest CHANEL No. 5 ad.
In the sweeping, cinematic visuals, Cotillard is walking on a snow-covered Parisian bridge when she is propelled by her imagination onto the moon, before embarking in a mischievous and seductive dance routine with her lover, giddy spins and all. When she switches back to reality, she turns around and discovers the very same man at her side. Fate, some would call it.
Behind the scenes on the new CHANEL No 5 campaign
Behind the scenes on the new CHANEL No 5 campaign
The new campaign pays homage to the history of No 5, championing the idea that beauty is in joy and equality. In the ad, the woman and the man guide and support themselves, seducing each other in an elegant embrace. This is a fragrance made to be worn by a woman who strives to accomplish her dreams. That is the power of No 5.
Cotillard’s relationship with the Maison has been longstanding, walking the red carpet in CHANEL for the Jean-Pierre Jeunet film A Very Long Engagement in 2004 and again in Olivier Dahan’s La Vie en Rose in 2008.
