Winter is coming, but Kehlani and Young Thug are bringing the heat for the Canadian outerwear brand’s fierce af FW20 campaign.
Brrr. Can you feel that? It’s our last morsels of warmth being stripped away by the (lack of) sun, making way for one chilly winter indeed. But one brand celebrating all thing fiery, intense – and indeed – warming, is Moose Knuckles. Indeed, the time has come to Bring The Heat.
The Canadian outerwear brand have always taken pride in their luxury quality coats, but for their innovative Fall/Winter 2020 campaign, they are bridging the gap between product and emotion – merging fire talent, new staples and an inspiring initiative.
In the campaign imagery, boundary-pushing hitmakers Young Thug and Kehlani take centre-stage in an assortment of stare-worthy coats and puffers.
Meanwhile, brand collaborators and creatives across the globe will be encouraged to join in, crafting bespoke content and sharing personal interpretations and narratives on what “bringing the heat” means to them. Stories will be told; warmth shared.
The Fall/Winter 2020 campaign will also serve as the debut of the Power Puff collection – a capsule of contemporary reinterpretations of the beloved puffer silhouette, complete with premium goose down, as well as a host of other functional elements guaranteed to keep you warm and dry.
“We’re inspired by the fearless community of creators who’ve kept pursuing their passions despite the many barriers that stand in their way.” explains Dominique Lagleva, Global Marketing Director.
The products will be available for purchase at mooseknucklescanada.com, Moose Knuckles Stores, select pop-up locations, and luxury retailers worldwide.