Wonderland.

CASETIFY STORE LAUNCH

The leading tech accessories brand have given their Hong Kong flagship a futuristic makeover fit for intergalactic royalty.

Crosby Studios CASETiFY Exterior
Crosby Studios CASETiFY Exterior

Between the constant drops of graphic greatness, and the collabs with Heinz Ketchup and the US postal service, you’d never dream that CASETiFY would have time to remodel their flagship store in Hong Kong, but they have, and it’s bloody beautiful.

Together they worked with Crosby Studios founder Harry Nuriev to transform the space into an inviting spaceship, inspired by cyber fantasies of Hollywood movies like The Fifth Element. The sleek, futuristic re-design also seeks to celebrate the signature CASETiFY colour palette, with bold red, deep blue and luscious pink splashed across the wall as they merge into one another, and even sees the addition of a few tech-advanced creations popping up throughout the space.

Crosby Studios CASETiFY Red Interior
Crosby Studios CASETiFY Infinity Room
Crosby Studios CASETiFY Red Interior
Crosby Studios CASETiFY Infinity Room
Crosby Studios CASETiFY Interior
Crosby Studios CASETiFY Interior

“The retail landscape is evolving, and our flagship store is designed for people to share the moment,” said CASETiFY CEO and Co-Founder, Wes Ng. “The CASETiFY Studio is an enhanced experience, born from our far-reaching social media presence. Visitors are invited to customize their cases IRL, so we can celebrate creativity and self-expression together.”

As if the shopping experience wasn’t crazy enough already, CASETiFY and Crosby Studios have collaborated on a secret, immersive installation within the store: The CASETiFY Cube. In the spirit of Yayoi Kusama, the one-of-a-kind, tech-savvy infinity boasts a 360° selfie wonderland, incorporating motion graphics, inspired by none other than CASETiFY’s own case designs.

With their 10th anniversary looming next year, it’s crazy to see how far the brand has come in such a short time. As for their 20th anniversary, we imagine they’ll soon be setting up shop on the moon.

Find out more at casetify.com

Crosby Studios CASETiFY Pink Interior
Crosby Studios CASETiFY Blue Interior
Crosby Studios CASETiFY Pink Interior
Crosby Studios CASETiFY Blue Interior
CASETIFY STORE LAUNCH

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