Wonderland.

GUCCI EPILOGUE

Alessandro Michele taps own design team to model the Italian fashion house’s latest show.

Gucci Cruise 2020 Show Epilogue green scarf closeup
Gucci Cruise 2020 Show Epilogue green scarf closeup

In these uncertain times, fashion rules are more fluid and innovation is required to push things forward. And as the first ever edition of Milan Digital Fashion Week draws to a close, Gucci brought the sartorial goods as expected, courtesy of boundary-pushing stalwart Alessandro Michele.

“Epilogue” is the latest unisex collection from Gucci, which offered up a 12-hour live stream, broadcasting in real time from the Gucci advertising campaign shoot – shot by American photographer Alec Soth, and with the cast of the lookbook made up entirely of Alessandro Michele’s Design Office team.

“In this sense, the epilogue that I deliver to you today really feels like an overture. A watershed that closes and opens at the same time, a threshold of a new beginning, from which we try to imagine our tomorrow,” wrote Michele in the show notes.

View the lookbook below. Find out more at gucci.com

Gucci Cruise 2020 Show Epilogue red hat full length
Gucci Cruise 2020 Show Epilogue red hat
Gucci Cruise 2020 Show Epilogue hat
Gucci Cruise 2020 Show Epilogue hat closeup
Gucci Cruise 2020 Show Epilogue red hat full length
Gucci Cruise 2020 Show Epilogue red hat
Gucci Cruise 2020 Show Epilogue hat
Gucci Cruise 2020 Show Epilogue hat closeup
Gucci Cruise 2020 Show Epilogue hat
Gucci Cruise 2020 Show Epilogue hat closeup
Gucci Cruise 2020 Show Epilogue feather scarf
Gucci Cruise 2020 Show Epilogue feather scarf closeup
Gucci Cruise 2020 Show Epilogue hat
Gucci Cruise 2020 Show Epilogue hat closeup
Gucci Cruise 2020 Show Epilogue feather scarf
Gucci Cruise 2020 Show Epilogue feather scarf closeup
Gucci Cruise 2020 Show Epilogue green look
Gucci Cruise 2020 Show Epilogue green look closeup
Gucci Cruise 2020 Show Epilogue green look
Gucci Cruise 2020 Show Epilogue green look closeup
GUCCI EPILOGUE

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