Wonderland.

FENDI PEEKABOO × IRIS LAW

The daughter of Sadie Frost and Jude Law is the face of Fendi’s iconic Peekaboo bag.

Iris Law is the new face for Fendi Peekaboo bag
Iris Law is the new face for Fendi Peekaboo bag

Just check her IG feed – bonafide it girl Iris Law is packing all the sartorial inspiration, even in lockdown. So it’s only right that the model has been tapped for Fendi’s brand new campaign.

The daughter of iconic actors Jude Law and Sadie Frost invites us to experience her temporary dream home in this playful campaign, bringing out her secrets from Fendi’s Peekaboo bag. The stylish accessory is the newest addition to the Peekaboo family for their brand new Solar Dream collection.

Speaking about the collection Iris says, “I think to the Peekaboo bag as someone who loves having a personal and versatile sense of style”.

Check out the Q&A with Fendi and Iris below

What does FENDI mean to you?
Glamourous and quintessentially Italian

Use three words to describe the Peekaboo bag.
Wearable, chic and timeless

Why would you define the Peekaboo as timeless?
It can be dressed up and down as well as applied to anyone’s style in different ways. Peekaboo for me is an everyday bag.

Tell us which is an essential could not miss inside your Peekaboo?
My camera.

The Peekaboo is all about secrets. Tell us about your hidden you?
If I told you it wouldn’t be a secret.

Any anecdote from the day on set?
I had lost my phone in the hecticness of fashion month. Luckily it got handed into my hotel the next day.

Discover the Spring/Summer Collection at FENDI.com

Iris law laying on a brown fendi bag
Iris law laying on a blue sofa
Iris law laying on a brown fendi bag
Iris law laying on a blue sofa
Iris law wearin brown jumper and fendi cross body
Iris law wearin brown jumper next to fendi bag
Iris law wearin brown jumper and fendi cross body
Iris law wearin brown jumper next to fendi bag