What started as just a dream, has now manifested into a successful streetwear line with pop-up shops all over the US, London and her hometown. Kuwaiti-native Layan Al-Dabbous dreamed of taking over the New York art and fashion scene with her company Claudette The Brand, using her unique messages and streetwear aesthetics to get the attention of top influencers in the underground urban scene. Fast forward to 2020, Claudette The Brand has had an exclusive collaboration with celebrity stylist and journalist Miranda Holder and has gained popularity with pop icons and influencer notables, Luke Gooden, Victor, Silvan and others.
Dabbous’s fashion company addresses mental health and supports communities throughout the clothing, with t-shirts and jumpers covered in motivational comments such as, “CALL YOUR FRIENDS” and “PROTECT YOUR ENERGY”. Claudette The Brand showcases Al-Dabbous’ passion and ambition, bringing cultural issues to the forefront of young upcoming fashion. It’s clear that this isn’t just a fashion company, it’s a movement and a community.
To find out more visit claudettethebrand.com