Durags, lounge sets and more: the UK collective have teamed up with the Amsterdam-based fashion label for a family-orientated collab.
Amsterdam-based fashion brand Daily Paper has announced its latest capsule collection with UK creative collective Jiggy Boyz – and you can expect anything from loungewear fits to statement durags, and graphic tracksuit sets.
Daily Paper have curated a scene for streetwear style in the Netherlands, and are now expanding their buzzy fashion brand to the UK and beyond.
Jiggy Boyz frontman UK Afroswank rapper Kida Kudz has been making waves in the UK rap scene with club hits “Like Tu Danz” and “Dance On The Table”, and is now expanding into the fashion world with this family-orientated collection. We caught up with the rapper and Daily Paper’s co-founder Jefferson Osei and talked inspirations behind the collection and what it means to them…
How did this collaboration come about?
Kida Kudz: It was a little dream I had in my head for about three years to make my own wave cap. Then I meet the Daily Paper team and turned it into a whole collection.
Jefferson from Daily Paper: We partnered with the UK based collective, Jiggy Boyz Family Club, for an exclusive capsule collaboration. With the collective’s frontman Kida Kudz making waves in the music scene, by pushing his own distinctive Afroswank genre. This is how we organically got acquainted with Kida’s music and the collective. The fundament of this relationship was build after we got introduced to each other via a mutual friend during our pop up store in London back in 2018. The collaboration is championing our dual community of creatives coming together as a family.
Who’s this collaboration for?
Kida: The collaboration is for everybody, but most especially the youth aka JBFC members. We can finally match each other at shows.
Jefferson: For everyone who likes to be comfortable and cosy while being active on the streets.
How do you know if you’re looking at a member of the Jiggy Boyz Family Club?
Kida: From the stance, baggy fits and jigginess.
What do Daily Paper and the Jiggy Boyz community have in common?
Kida: Culture. We got Africa on our back, together we carry the load.
Jefferson: Both communities represent likeminded creative people who share a common ideology of changing the perception of their respective motherland.
How inextricable is music and fashion to the Jiggy Boyz Family Club? Can you have one without the other?
Kida: I have always been the guy that believes you have to match what you sound like. Music and fashion forever tie together so you can’t have one without other.
Where are you wearing the collaboration to?
Kida: Everywhere, anywhere.
Jefferson: On a Sunday afternoon motive, as traveling attire, at home and at work.
Sum up the collab in 5 words.
Kida: Way too jiggy for them.
Jefferson: Family, Street culture, cozy, Amsterdam, London.
View the rest of the collection below…