Wonderland.

#FURLAILLUSION

Inside a world of illusions where Italian luxury brand Furla showcased their brand new 1927 bag for Milan Fashion Week.

Mirrors. Holograms. Kaleidoscope projections. Milan’s cinematic Teatro Gerolama was transformed into a world of illusions for Furla’s vibrant AW20 showcase.

Tradition and modernity met in the most exuberant way, reflecting the Italian luxury brand’s playful DNA for the second episode of #FurlaIllusion. Guests were invited to discover the varied textures and boundary-pushing colour selections of the brand’s new Furla 1927, the it-bag of the new season. Celebrating the year the brand was founded by Aldo Furlanetto, the bag was presented in the mini, small and regular versions – spanning from metallic and fluorescent crocodile printed leather, to plush velvets and mesmerising glitter.

Lights dim, the curtain lifts… it’s #FurlaIllusion time…