In an industry where its players can often take themselves a bit too seriously, one thing is for certain, BBY GOYARD is having enough fun for everybody.

The Maryland rapper – born Tyler Hudson – has been making waves with his infectious brand of rolling rap, characterised with playful autotune and infused with influences from rock, to screamo and pop-punk.

And the visuals are a psychedelic trip to be watched over and over again.

Watch the music video below…