Florals for Spring? Virgil Abloh said groundbreaking!

are showcasing their dreamy Spring/Summer 2020 Men’s collection with a brand new series of campaign imagery titled “Footprints” – all about boyhood, man’s “impact on the planet,” and further delving into collection’s flower motif.

Focusing on the African continent and shot in the breathtaking areas of Tangier and Chefchaouen in Morocco by Viviane Sassen, models are seen in the collection’s signature utilitarian pastels kite-flying, flower-picking and enjoying summers at the beach.

This is the first in a series of five men’s campaigns, with the next four sets of imagery set to focus on other continents around the world.

Watch this space.