The Scotch whisky brand is celebrating the power of club culture with their limited edition series “The Clubs Collection” and inspirational documentary.
We’ve all been there. That one transformative dancefloor experience that has transcended body and mind; a euphoric good time whether it be because of the music emitting from the decks or our current company at the time.
Since the start of their True Music Series, Ballantine’s has admirably been showcasing and spotlighting artists, stories, venues and music communities from all around.
And now, the Scotch Whisky brand is celebrating the power of club culture with their limited edition series “The Clubs Collection”, which celebrates four pioneering clubs from around the world.
Longest-running underground club in the world, Glasgow institution Sub Club. Beirut’s waterfront space The Gärten, flanked by a neon pyramid. Sprawling old theatre Nitsa in Barcelona. And Brooklyn’s beacon of house and techno, Output.
Each bottle takes one of the clubs and embodies its sound, spirit and story in its design.
At Amsterdam Dance Festival, Ballantine’s has also launched the documentary feature, ‘Communities behind the Dancefloor’, which delves into the history and background of the four clubs. Think never-before-seen footage and exclusive interviews with owners, crews, promoters and DJs – all components that make each venue so much more than a dancefloor.
“To tell the story of a club is to tell the story of a city and its community, and the four Limited Editions that make up The Clubs Collection each speak to what makes these ones so special,” explains Head of Music at Ballantine’s, Tom Elton. “Ballantine’s has long been proud to help thriving music communities that are promoting inclusivity and redefining the scenes in which they’re based, and the True Music Series is another layer of that commitment. We’ve made many documentaries in the past but never specifically about clubs, so this is an exciting new frontier for our True Music platform that we are thrilled to share with the world.”