Emergency Tiara‘s saccharine, 60’s inspired music embraces pure pop at its best. Juri Jinnai – who was classically trained at the prestigious Berklee Colege of Music – makes the kind of uplifting, infectious tracks you inevitably find yourself dancing and singing along to on repeat.
The Tokyo-born, NYC-based artist just dropped a fun, tutti frutti-hued video for her latest single “2 KOOL 4 SKOOL”, lifted from her latest album Unsophisticated Circus.
“Emergency Tiara is about exploring what’s been suppressed. When I’m on the stage, it’s like I have a free pass to be who I am and do what I want to do, without worrying about hurting feelings or being polite,” Jinnai – who’s just been on a 14-date UK tour with pop legend Berlinda Carlisle – explains. “On the stage, I can be more self-involved, in a healthy way, and just allow myself to be who I am. So, it’s very freeing for me, and hopefully everyone at the show.”
Watch to “2 KOOL 4 SKOOL” below.