There are some images which have the ability to instantly transport the viewer decades away, and such is the power of the vibrant new campaign from GCDS, inspired by 1960s technicolour style from auteurs such as Hitchcock.

In this meeting of two rich Italian histories, the luxury fashion brand have teamed up with food company (and the world’s largest pasta provider) Barilla, for a capsule collection GCDS x BARILLA.

And the star-studded cast features former Wonderland cover star Hana Cross and legendary actress Sophia Loren, in this campaign which sees rich tradition meeting modern vibes of inclusivity.

Watch the campaign video below…