The premium Scotch whisky brand have paid homage to legendary nightclubs with a documentary at Amsterdam Dance Event.
Amsterdam is home to many things. World famous museums. Coffee shops. An irresistibly Instagrammable canal system. And also the largest music conference and club festival in the world, Amsterdam Dance Festival (ADE). No big deal.
So what better place for Ballantine’s to premiere their exclusive new documentary, an ode to the communities behind dancefloors and nightclubs, all to celebrate the launch of their “The Clubs Collection” limited edition series.
Continuing their work with their True Music Series – as part of their longstanding commitment to driving forward emerging music scenes and communities – the premium Scotch whisky brand have dropped their four-piece line in partnership with designs inspired by the sound, spirit and story of the world’s most pioneering clubs: Glasgow’s Sub Club, Beirut’s The Gärten, Barcelona’s Nitsa x Apolo and New York’s Output.
Announced at ADE, the Ballantine’s House hosted a panel talk where boundary-pushing leaders of the global nightlife scene discussed the secrets behind their successes.
The documentary itself, ‘Communities behind the Dancefloor” delves into the history of the four clubs, shining a light on the die-hard communities behind them, as well as what makes them so much more than just a dancefloor.
Head of Music at Ballantine’s, Tom Elton, said: “To tell the story of a club is to tell the story of a city and its community, and the four Limited Editions that make up The Clubs Collection each speak to what makes these ones so special. Ballantine’s has long been proud to help thriving music communities that are promoting inclusivity and redefining the scenes in which they’re based, and the True Music Series is another layer of that commitment. We’ve made many documentaries in the past but never specifically about clubs, so this is an exciting new frontier for our True Music platform that we are thrilled to share with the world.”