Wonderland.

GUCCI CRUISE

Gucci’s holding a party and everyone’s invited, for the Cruise 2020 campaign.

Wonderland Gucci 2020 campaign Gucci Mane

Images: Harmony Korine

Wonderland Gucci 2020 campaign Gucci Mane
Images: Harmony Korine

Gucci Mane. Iggy Pop. Sienna Miller. Gucci Cruise are holding a party for their 2020 campaign, and the invite list reads like a who’s-who of household names – as well as being shot by Spring Breakers’ director Harmony Korine.

With previous campaigns from the luxury brand featuring Old Hollywood-inspired musicals, Harry Styles surrounded by farm animals and a shoot by Oscar-winning director Yorgos Lanthimos, we’ve come to expect the unexpected from Gucci. For their Cruise 2020 campaign, #ComeAsYouAre_RSVP, the slogan is “Gucci is a party and everyone is invited”.

And those invited enjoy pool parties, puppies and extravagant decor in the campaign’s images. The celebs arrive in limousines and helicopters (natch), wearing everything from fur coats to Mickey Mouse bags from the elaborate new collection.

Join the party in the Gucci 2020 campaign video and photos below…

Wonderland Gucci 2020 campaign Iggy Pop
Wonderland Gucci 2020 campaign Sienna Miller
Wonderland Gucci 2020 campaign Iggy Pop sofa
Wonderland Gucci 2020 campaign Iggy Pop
Images: Harmony Korine
Wonderland Gucci 2020 campaign Sienna Miller
Wonderland Gucci 2020 campaign Iggy Pop sofa
Wonderland Gucci 2020 campaign Gucci Mane limo
Wonderland Gucci 2020 campaign Gucci Mane pool
Wonderland Gucci 2020 campaign Gucci Mane limo
Images: Harmony Korine
Wonderland Gucci 2020 campaign Gucci Mane pool
Creative Director
Alessandro Michele
Art Director
Christopher Simmonds
Photographer/Director
Harmony Korine
Director of Photography
Rodrigo Prieto
Hair Stylist
Paul Hanlon
Makeup
Thomas De Kluyver
Location
Villa La Furibonda
Talent
Sienna Miller, Gucci Mane, Iggy Pop, Benedetta Barzini, Orlando Miani, Angelo Bucarelli, Marisela Federici
Music
CHASE - G. Moroder - © 1978 Giorgio Moroder Publishing/Courtesy of Warner Chappell Music Italiana S.r.l. (P) 1978 The Island Def Jam Music Group/ Universal Music Italia Srl
GUCCI CRUISE

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