Gucci Mane. Iggy Pop. Sienna Miller. Gucci Cruise are holding a party for their 2020 campaign, and the invite list reads like a who’s-who of household names – as well as being shot by Spring Breakers’ director Harmony Korine.
With previous campaigns from the luxury brand featuring Old Hollywood-inspired musicals, Harry Styles surrounded by farm animals and a shoot by Oscar-winning director Yorgos Lanthimos, we’ve come to expect the unexpected from Gucci. For their Cruise 2020 campaign, #ComeAsYouAre_RSVP, the slogan is “Gucci is a party and everyone is invited”.
And those invited enjoy pool parties, puppies and extravagant decor in the campaign’s images. The celebs arrive in limousines and helicopters (natch), wearing everything from fur coats to Mickey Mouse bags from the elaborate new collection.
Join the party in the Gucci 2020 campaign video and photos below…