The “Another Love” singer-songwriter partners with Viennese coffee roasters Julius Meinl for World Coffee Day.
Coffee has long been the antidote to writer’s block, the familiar rush of caffeine often providing the inspiration to get a few more words out.
Singer-songwriter Tom Odell has teamed up with Viennese coffee roasters Julius Meinl to celebrate World Coffee Day, as part of the Meet With A Poem campaign. Inspired by the idea of coffee as creative fuel, the “Another Love” artist is encouraging coffee and tea drinkers to put own their phones, pick up a cuppa and invest in quality time with their loved ones – something we’re all guilty of needing to do more of.
Anyone can be a part of Meet With A Poem – co-write a poem with a friend (or stranger), and both claim a free free hot beverage at participating cafes in over 25 countries. Visit Julius Meinl’s Facebook or website to find out more.
We spoke to Tom Odell about the partnership, coffee and his lyrics…
How did you get involved with this initiative?
I love words! And I like coffee. And I thought it was a rather intriguing way of encouraging both simultaneously.
Do you consider song writing poetry?
To some degree yes, although I guess the key difference is how it is consumed. Poetry is most often seen with our eyes, whereas lyrics are heard. I always find it interesting when I’m able to listen to my favourite poets reading a piece I know well but have only ever read, as the words can take on a completely new meaning. Much like reading the lyrics to familiar song without the music playing.
What do you think of Julius Meinl’s saying that coffee unlocks creativity?
It certainly helps beat lethargy, which can always be one of creativity’s enemies.
What do you think of the rise of social media?
That’s a big question. Erm. I think it is so intertwined into our lives now, that it is difficult to see with any perspective. I think it is wonderful that it can connect people from across the world. I guess there was a time, not so long ago, when the only people who you could choose to be friends with were the ones in your town. Online, it doesn’t really matter where you come from. One can find like-minded people no matter how obscure the interests. So by that rationale, we must all be a little less lonely right? But yes, for some reason that is not the case.
Do you think it’s become increasingly hard for people to express their emotions in the digital age and connect?
Expressing yourself is important. And I think lots of people find it much easier to express themselves online than in real life. Which is great. But online, whilst there is an immediate gratification, I’m not sure it has the same lasting effect as it does with say sitting with a friend, or crafting something with your hands. I’m not totally sure why that is, but I guess we are physical creatures, and online is two-dimensional world. That might have something to do with it.
How will you be celebrating World Coffee Day?
I shall be visiting a Julius Meinl coffee house and feverishly exchanging a poorly written poem for a refreshing cup of coffee.
Why do you think it’s important to keep things like poetry alive?
I’m not sure how important it is. But we have a finite amount of time on this planet, and I guess it’s nice to involve oneself with projects that seem positive. Poetry is so simple, and can be so powerful.
Coffee or tea?
Tell me about where you were when you had the best cup of coffee you’ve ever had?
This morning, in bed, reading the Sunday papers.
What do you hope this incentive will achieve?
Worldwide super stardom for me and my friends.