Think back to your school days, bored in an afternoon lesson, and it’s likely you’ll remember at some point having a doodle on your notebook (or your desk if you were really naughty).

And one man has managed to turn an adolescent habit into a full-blown creative endeavour/career. Introducing Mr Doodle, London-based artist Sam Cox, renowned for his unique doodle-style of drawing. And his latest feat sees him take on the rooftop of Fendi’s HQ for a full makeover.

Etching over giant mirrored letters during two days of drawing in a solid stream, Cox spelled out Fendi, Roma and the iconic Fendi double F – all in bold yellow and black tones. Eventually he covers not only the FENDI Rooftop, but the whole Palazzo Della Civiltà Italiana.

In addition, Caterina, a young tailor of the FENDI atelier, combined various tailoring techniques to create unique patterns on Mr Doodle’s tailor-made jumpsuit.

For the design of his Peekaboo bag, Sam Cox mixed elements from his creative world, DoodleLand with the FENDI universe. Kooky creatures in black and white gave life to the pattern on the bag, which also featured the brand’s slogans resulting in a one-of-a-kind Peekaboo bag.

Graffiti art meets the heritage of FENDI.