Wonderland.

LAUV

To celebrate the 50th anniversary of the Apollo 11 Moon Landing, Swiss luxury watchmaker Omega is spotlighting four artists breaking new ground. Get to know Voyager Four…

Lauv Omega 3m upright

Watch OMEGA, coat COLLUSION, trousers STAFFONLY, shoes EMPORIO ARMANI

Lauv Omega 3m upright
Watch OMEGA, coat COLLUSION, trousers STAFFONLY, shoes EMPORIO ARMANI

50 years ago, on July 21 1969, history was made when man first walked on the Moon. In the early hours of the morning, Commander Neil Armstrong became the first human to step foot on the lunar surface, followed by lunar module pilot Buzz Aldrin 19 minutes later. When they spoke to President Nixon after planting the US flag on that monumental morning, Armstrong described the event as “representing not only the United States, but men of peace of all nations, and with interest and curiosity, and men with a vision for the future.”

It is towards the future that we will be looking throughout this project. Partnering with Omega – whose watches Armstrong and Aldrin wore during the Apollo 11 Moon Landing – we are looking at the acts who are breaking new ground in their fields and in their own way striving to create a new vision for the future. Each of them pioneering forces in the 2019 music scene, these four artists are breaking down barriers and changing their craft through their ingenuity and creativity.

Check out Omega’s Speedmaster Moonwatch Collection and meet our third visionary, Lauv, below.

Lauv Omega print shirt
Lauv Omega white jacket

(L) Watch OMEGA, shirt and shoes STELLA MCCARTNEY, trousers GANNI (R) Watch OMEGA, coat STAFFONLY, jumper PAUL SMITH, trousers FENDI;

Lauv Omega print shirt
(L) Watch OMEGA, shirt and shoes STELLA MCCARTNEY, trousers GANNI (R) Watch OMEGA, coat STAFFONLY, jumper PAUL SMITH, trousers FENDI;
Lauv Omega white jacket

VOYAGER FOUR

NAME: Ari Leff (LAUV)

DOB: 08-08-94

OCCUPATION: Singer/Songwriter/Producer

DEFINITION: “I turn experiences into things you can hear and feel”

Lauv Omega side
Lauv Omega front on

Watch OMEGA, jacket and trousers FENDI, boots EMPORIO ARMANI

Lauv Omega side
Watch OMEGA, jacket and trousers FENDI, boots EMPORIO ARMANI
Lauv Omega front on

Who is your main source of inspiration?
Jim Carrey

How have they inspired you?
He has taken on so many types of characters and really exploded the concept of identity and how one might view themselves being a person in today’s world. Also he’s hilarious.

How do they continue to inspire you?
He’s being himself 100% even if he seems to be all over the place, which I respect a lot. His cartoons are amazing. He’s very multifaceted.

What are the main things that you’ve learnt from them?
His perspective on depression is really interesting and I think one beautiful perspective to look from. He’s also helped me understand why I enjoy the humour that I enjoy.

How would you like to inspire others?
Beyond creating honest music that hopefully people can relate to, I hope I inspire others to be open about whatever in their life. I hope to inspire people to follow exactly what their little heart is telling them to do, no matter how hard it may seem or feel to be. Because, through life, we’re all just going through that same battle all the time.

Lauv Omega 3m jacket
Lauv Omega blACK TRENCH

(L) Watch OMEGA, coat COLLUSION, trousers STAFFONLY, shoes EMPORIO ARMANI (R) Watch OMEGA, coat NEIL BARRETT, shirt and shoes STELLA MCCARTNEY, trousers GANNI

Lauv Omega 3m jacket
(L) Watch OMEGA, coat COLLUSION, trousers STAFFONLY, shoes EMPORIO ARMANI (R) Watch OMEGA, coat NEIL BARRETT, shirt and shoes STELLA MCCARTNEY, trousers GANNI
Lauv Omega blACK TRENCH

KEVIN ABSTRACT: I just think he’s a creative genius through and through and his music, along with the Brockhampton stuff, has evolved at every step of the way. He seems incredibly honest and I respect that.

BILLIE EILISH: She’s unlike any other artist that has ever existed sonically and visually and with her whole attitude. She’s built an empire through the internet and it’s incredible.

Meet our other visionary voyagers – Gus Dapperton, Shura and Omar Apollo – here.

Photography
Elliot Wilcox
Fashion
Kamran Rajput
LAUV
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