Wonderland.

MIU MIU TWIST

Watch Elle Fanning dream up her own alternate reality in this Miu Miu fragrance campaign.

elle fanning mui mui twist perfume ad
elle fanning mui mui twist perfume ad

Taking a stand against the empty, pretentious elements of a world consumed by Instagram, the Miu Miu Twist fragrance is inspired by a “mutiny against the mundane”.

Fronted by their disruptive muse of choice, Elle Fanning, the campaign sees her create her own plot “twist” on all that’s conventional, drawing on wordplay and eccentric outfits to dream up her own glitzy alternate realities – transcending time, space and status.

Created by Miuccia Prada and perfumer Daniela Andrier, the scent combines sharp vert de bergamot with fruity tones of apple blossom, underpinned by a warm base of cedar wood and elevated with a rare elusive scent: pink amber.

The studded glass bottle itself is a reinterpretation of the brand’s signature Matelassé Material, providing a fresh take on a quintessentially Miu Miusilhouette.

Watch the dizzying campaign video below…

MIU MIU TWIST

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