Wonderland.

BACKSTAGE AT MFW: GCDS

Hot pink hair and Polly Pocket boots for AW19.

GCDS asymmetric body suit AW19
GCDS patterned coat sunglasses AW19
GCDS asymmetric body suit AW19
GCDS patterned coat sunglasses AW19

Having just bought a palazzo (an Italian stately home) for GCDS’s new HQ, it seems only right that the brand’s founder and creative director Giuliano Calza would create an elaborate makeshift one to serve as a backdrop for his AW19 collection.

The collection itself was equally as decadent. Half the looks were was characteristic of the GCDS aesthetic – featuring hot pink hair and silk pyjamas, asymmetric bodysuits, high-shine puffer jackets and extravagant pastel boots, made in collaboration with Polly Pocket. The other side of AW19 explored darker looks and ideas, evoked through blood stains and vinyl textures.

Of course, both were tied together by GCDS’s commitment to innovative streetwear silhouettes, which made an interesting contrast against the traditional palazzo backdrop. Check out all our backstage photos below…

GCDS monochrome patterend coat MFW Aw19
GCDS blonde wig patterned belted coat AW19 MFW
GCDS monochrome patterend coat MFW Aw19
GCDS blonde wig patterned belted coat AW19 MFW
GCDS Tailored blazer AW19 MFW
GCDS neon slouchy dress platform shoes AW19
GCDS Tailored blazer AW19 MFW
GCDS neon slouchy dress platform shoes AW19
GCDS pink hair wigs AW19 MFW
GCDS pink sleeved dress AW19 MFW
GCDS pink hair wigs AW19 MFW
GCDS pink sleeved dress AW19 MFW
GCDS rhinestone bikini chains AW19 MFW
GCDS Menswear Aw19 MFW purple jumper
GCDS rhinestone bikini chains AW19 MFW
GCDS Menswear Aw19 MFW purple jumper
GCDS vinyl purple trench boots AW19
GCDS brown shearling jacket AW19 turtleneck
GCDS vinyl purple trench boots AW19
GCDS brown shearling jacket AW19 turtleneck
GCDS hot pink silk pyjamas AW19 MFW
GCDS blue shiny puffer coat AW19 MFW
GCDS hot pink silk pyjamas AW19 MFW
GCDS blue shiny puffer coat AW19 MFW
Photography
BACKSTAGE AT MFW: GCDS

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