Wonderland.

GUCCI SS19

Take a seat: it’s #GucciShowtime.

Gucci SS19 campaign
Gucci SS19 campaign

Yep, Gucci is still serving the most maximalist, fantasy-inspired looks. Proof? For their SS19 campaign, the Italian fashion house takes inspiration from the Hollywood musicals of the 40s and early 50s, celebrating the joyful theatricality of the first few years of celebrity culture.

The high-shine campaign features references to the most iconic productions from this time, including: An American in Paris, Singin’ in the Rain, and, of course, Gentlemen Prefer Blondes.

There’s a heavy dose of glitz and glam – from floor-length embellished dresses to oversized diamanté necklaces, as well as classic 40s tailoring, hats and silhouettes. Models tap dance on tables in ruby red square-toed shoes – a nod to musicals in general – but there’s also a brand new interpretation of 2018’s divisive ugly trainer trend, which you can expect to see on the street style cohorts as soon as the collection drops.

The campaign’s video further pays homage to the genre, featuring a rotation of all-singing, all-dancing models performing to Irving Berlin’s “There’s No Business Like Show Business”. Amen to that, boys and girls.

gucci spring summer 19 party cake
Gucci sprint simmer 19 campaign dancers
gucci spring summer 19 party cake
Gucci sprint simmer 19 campaign dancers
Gucci ss19 campaign trainers
Gucci spring summer 19 pink coat
Gucci ss19 campaign trainers
Gucci spring summer 19 pink coat
Gucci ss19 campaign yellow dress
Gucci spring summer campaign photos
Gucci ss19 campaign yellow dress
Gucci spring summer campaign photos
Gucci spring sumer 19 campaign green coat
Gucci ss19 campaign red shoes
Gucci spring sumer 19 campaign green coat
Gucci ss19 campaign red shoes

Creative Director
Alessandro Michele
Art Director
Christopher Simmonds
Photographer / Director
Glen Luchford
Hair Stylist
Paul Hanlon
Makeup Artist
Isamaya Ffrench
Images & Video:
An American in Paris
(c) Turner Entertainment Co. (s19)
Singin' in the Rain
TM & (c) Turner Entertainment Co. (s19)
The Band Wagon
TM & (c) Turner Entertainment Co. (s19)
Gentlemen Prefer Blondes
(c) 2019 Twentieth Century Fox Film Corporation
There's No Business Like Show Business
(c) 2019 Twentieth Century Fox Film Corporation
Cover Girl
(c) 2019 Columbia Pictures Industries, Inc. All Rights Reserved.
Video Music:
"There's No Business Like Show Business"
Irvin Berlin, (c) Berlin Irving Music Corp. Courtesy of Twentieth Century Fox Film Corporation
GUCCI SS19

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