Wonderland.

PFWM: MSGM

An attention-grabbing, racing-inspired collection for AW19.

Forget “less is more” – in MSGM’s motorsport world, it’s all about attracting attention. From flame prints and go-faster motifs to neon orange and green, the brand’s creative director Massimo Giorgetti presented a high-voltage vision for speeding (or strutting) through the streets of Milan for AW19.

Racing-style leather was paired with hoodies, tailored camel coats and futuristic silhouettes for a modern, street-friendly take on Formula 1 fits, featuring the word “turbo” emblazoned across bomber jackets and classic shirts. Models wore square-toed shoes or Fila trainers – sometimes strapped to a bum bag (hello, hypebeast trend 2019), and rumour has it an MSGM x Fila collab is in the works…

msgm leather jacket and bum bag fila trainers
neon polo camel coat msgm
msgm leather jacket and bum bag fila trainers
neon polo camel coat msgm
msgm neon layering
msgm fila trainers aw19
msgm neon layering
msgm fila trainers aw19
msgm pinstripe trousers
msgm aw19 turbo bomber
msgm pinstripe trousers
msgm aw19 turbo bomber
msgm leather jacket orange and red
msgm orange leopard print jacket
msgm leather jacket orange and red
msgm orange leopard print jacket
Photography
Words
Rosie Byers
PFWM: MSGM

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