Forget “less is more” – in MSGM’s motorsport world, it’s all about attracting attention. From flame prints and go-faster motifs to neon orange and green, the brand’s creative director Massimo Giorgetti presented a high-voltage vision for speeding (or strutting) through the streets of Milan for AW19.

Racing-style leather was paired with hoodies, tailored camel coats and futuristic silhouettes for a modern, street-friendly take on Formula 1 fits, featuring the word “turbo” emblazoned across bomber jackets and classic shirts. Models wore square-toed shoes or Fila trainers – sometimes strapped to a bum bag (hello, hypebeast trend 2019), and rumour has it an MSGM x Fila collab is in the works…