Since its inception in 2003, there’s no escaping the ubiquitous presence of Superdry. Quality fabrics, vintage Americana styling and the brand’s signature Japanese style graphics – inescapable.

And for their activewear offshoot SuperdrySport, it’s all about boundary-pushing designs. Now for AW18, they’re celebrating individuality with their first ever content series: “My Playground. My rules.”

The series of short films centre around communities that take a unique approach to different sports, and this year’s focuses on the London-based Barsparta calisthenics collective. Directed by Shaun James Grant, the film delves into the empowered mentality behind the group, while showcasing this season’s offering – split into Core, Active and Performance.

On offer? Fluro brights, neons, mesh and sci-fi graphics, all in breathable hi-tech fabrics. Made to stand out.

Watch the campaign video below. Find out more at superdry.com/sport