Wonderland.

INTRODUCING SUPERDRYSPORT AW18

“My playground, my rules”

Since its inception in 2003, there’s no escaping the ubiquitous presence of Superdry. Quality fabrics, vintage Americana styling and the brand’s signature Japanese style graphics – inescapable.

And for their activewear offshoot SuperdrySport, it’s all about boundary-pushing designs. Now for AW18, they’re celebrating individuality with their first ever content series: “My Playground. My rules.”

The series of short films centre around communities that take a unique approach to different sports, and this year’s focuses on the London-based Barsparta calisthenics collective. Directed by Shaun James Grant, the film delves into the empowered mentality behind the group, while showcasing this season’s offering – split into Core, Active and Performance.

On offer? Fluro brights, neons, mesh and sci-fi graphics, all in breathable hi-tech fabrics. Made to stand out.

Watch the campaign video below. Find out more at superdry.com/sport

INTRODUCING SUPERDRYSPORT AW18

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