Amelia Windsor subverts expectations in Illamasqua’s 10th anniversary collection.

After 10 years of creating iconic makeup for the unabashedly unconventional, Illamasqua has become synonymous with experimentation. Edgy and eclectic, the British brand has looked back to its heritage to mark a decade in business, with Amelia Windsor fronting the celebrations, offering a rock inspired cosmetic collection for lips, eyes and face. Amp up your artistry with the limited edition line and transform yourself into an individual icon.

Antimatter lipsticks.

Given the 10th anniversary treatment, three Antimatter Lipsticks – Bang, Btch and Midnight – have been refreshed with covetable chrome casing along with two colours added to the collection. Unleash your inner rocker with a sweep of the new silver or black lipsticks.

Iconic chromes.

Arriving in the richest jewel tones, the New Iconic Chromes have all the shimmer needed for a celebration. The metallic hybrid cream powder can provide a soft sweep of colour or a bold shock of supercharged pigmentation across eyes, lips or anywhere else you might fancy. Apply with fingertips for a subtle look if you’re already on the night bus to the function, or use a brush for precise impact. For smoky eyes with a hint of shine, Empowering (Gunmetal) surely has to be the staple from the colour selection, but with Passionate (Red), Inspiring (Bronze), Audacious (Ultraviolet) and Avant-Garde (Gold) all on offer, you can experiment across the spectrum.

Beyond Powder.

Since the highlight glowed up and overtook eyebrows as the most important aspect of our beauty routine, we’ve collected enough pearled products to bounce light signals into space. Discover something different with Illamasqua’s Beyond Powder Highlighter in the most regal of shades, Ultraviolet. Taking note from the Pantone colour of the year, the suitably named Electric delivers a frosted shimmer that’ll help you catch the light anywhere, whether that’s on the dance floor or in the daylight.


With the release of two new limited edition (run, quickly) eye shadow palettes, Illamasqua are posing a question. Are you the technicolour Bowie? Or are you a moody Iggy? Are you a pop-tinged Debbie? Or do you possess the boho sensibilities of Stevie? The Experimental Palette for glam-rockers; the kind who wouldn’t shy away from a couple of synths and a full laser light show. The Elemental Palette is for you darker devotees; best set off with a dry-ice cloud and positioned directly under a spotlight; legs apart in a power stance. Each comes with a studded leatherette case, and contains 12 highly pigmented shades, with Experimental covering the whole colour wheel, and Elemental providing earthy and neutral tones for sultry, smoky eyes.

Illamasqua’s Reign of Rock collection launches online on 10th October. Sign up to get it first.

Bartek Szmigulski
Pablo Rodriguez
Stephen Low
Makeup and Director of Artistry
Pablo Rodriguez using Illamasqua
Naima Coleman
Amelia Windsor at Storm Management
Ibrahim at PRM
Charlie Denis
Set Design
Renan Cavano
Post production with thanks to
Spring Studios and Lauren Mustoe