Wonderland.

INTRODUCING BROWNS

The London-born cult boutique has now touched down on US soil.

From first making waves on the London retail scene in the 70s, to becoming a cult household name boutique – oh, and championing a few budding designers along the way (you might recognise the names Alexander McQueen, John Galliano and Calvin Klein). It’s undisputed. Browns is iconic.

Expanding from its first bricks and mortar store in South Molton street, to its huge online site, Browns stocks 300+ brands, including the likes of Off-White, Fendi and Saint Laurent. Dreamy. Stuff.

And now for the first time, the brand has now also extended its reach to US soil. We’re talking Sunset Boulevard, baby. Browns has set up (pop-up) shop in pioneering retailer Fred Segal’s West Hollywood flagship store. Known for their fresh experiential take on retail, it’s a partnership made in shopping heaven.

To celebrate, they’ve launched a brand new campaign: A Tale Of Two Cities (oh hey, cheeky Dickens ref). Enlisting the help of fashion faves, radioactive Brit singer Karen Elson and buzzy US model Alton Mason, they’ve each curated fashion odes to their respective cities.

So, London through Karen’s eyes. And LA through Alton’s. Alton dances on an industrial rooftop and checks out a record store, while Karen holes up in an cafe and chills in a very British living room.

Watch the trailer below…

The Wonderland team edit

Gorgeous collab? Right up our street. Check out what’s on the Wonderland team’s wishlist from A Tale Of Two Cities edit…

Jacquemus wrap top
Fur bag

(LEFT) Jacquemus Wrap Asymmetric Linen Cotton Blend Blouse
(RIGHT) Marques’almeida Black Ostrich Feather Strap Leather Shoulder Bag

Jacquemus wrap top
Jacquemus Wrap Asymmetric Linen Cotton Blend Blouse
Fur bag
Marques’almeida Black Ostrich Feather Strap Leather Shoulder Bag

(LEFT) Lily Walker, Editor
“I’m just tryna be an uber-chic femme fatale in my own hazy, terracotta-toned, Mediterranean-set rom com. Trying and failing.” 
(RIGHT) Toni-Blaze, Editor-in-Chief
“This bag! GREAT British brand, love the ostrich feather details!”

Golden Goose trainers
Prada bag

(LEFT) Golden Goose Deluxe Brand Leather Gold Hi Star Trainers
(RIGHT) Prada Black, Blue And White Logo Leather Satchel

Golden Goose trainers
Golden Goose Deluxe Brand Leather Gold Hi Star Trainers
Prada bag
Prada Black, Blue And White Logo Leather Satchel

(LEFT) Kate Bull, Designer
“You can never go wrong with a pair of white trainers. And the gold star detail, graffiti-style logo and platform heel on these are a bonus!”
(RIGHT) Jessica Gardener, Assistant to the Editor
“A little black bag is timeless, but made 100x better when it’s stamped with a retro 80s-style twist on the Prada logo.”

Leather trousers
Celine sunglasses

(LEFT) Materiel High-Waisted Faux Leather Trousers
(RIGHT) Céline Eyewear Pink Aviator Metal Sunglasses

Leather trousers
Materiel High-Waisted Faux Leather Trousers
Celine sunglasses
Céline Eyewear Pink Aviator Metal Sunglasses

(LEFT) Elly Watson, Editor of Rollacoaster
“ICYMI: the album of the year is gonna be dropped next week (aka Pale Waves’ debut My Mind Makes Noises), so in my eternal quest to become best mates with the band and eventually get asked to join, I gotta get the outfit right and these high waisted leather trousers are gonna get me one step closer… Keep your fingers crossed for me, pals.”
(RIGHT) Olivia Woodgate, Designer
“So it was genuinely a childhood dream of mine to actually be either Shania Twain or Anastacia (cringe, I know). Wish I’d seen these as a 10 year-old, as they would have made this dream a reality.”

Prada shirt
Off-White jumper

(LEFT) Prada Short Sleeve ‘Dahlia Flower’ Shirt
(RIGHT) Off-White Logo Stripe Intarsia Wool Jumper

Prada shirt
Prada Short Sleeve ‘Dahlia Flower’ Shirt
Off-White jumper
Off-White Logo Stripe Intarsia Wool Jumper

(LEFT) Stefan Abrahams, Art Director
“Flowers and flames are faultless for Fall.”
(RIGHT) Maybelle Morgan, Online Editor
“It’s never too early to start preparing for winter, right? I’m basically in menswear most of the time anyways, and this distressed Off-White jumper is the stuff of dreams.”

INTRODUCING BROWNS

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