Be still our beating hearts. OK, it’s not exactly Fifty Shades of Grey, but Jamie Dornan has been announced as the new face of Boss the Scent.

The Irish actor stars alongside Dutch model Birgit Kos in Hugo Boss’ latest fragrance campaign, joining the brand’s previous acting alumni of Ryan Reynolds, Chris Hemsworth and Jared Leto.

“For me, BOSS represents sophistication, masculinity and elegance,” he explains. “That‘s why I’m thrilled to be joining the BOSS family as the new fragrance ambassador.“