Riccardo Tisci has been a real busy guy. With September just around the corner, the anticipation for his London Fashion Week debut as Burberry’s new chief creative officer is greater than ever.
The appointment this year has so far seen the Italian designer begin to impart his own stamp on the iconic British heritage brand, including an announcement of a collaboration with Vivienne Westwood.
And now, Tisci has revealed that for the first time since 1998 (when Burberrys lost the “s” at the end of the name), the brand has undergone a design revamp.
Unveiling the news on Instagram with the caption, “Thank you #petersaville #newera”, the new intertwining graphics display the letters “T” and “B” – referring to the brand’s founder, Thomas Burberry.
In white, orange and beige colouring, the modern, clean-cut monogram is a collaboration with British graphic designer Peter Saville, who last year was also tasked with redesigning the Calvin Klein logo with Raf Simons.
The new logo and monogram will be updated across all of Burberry’s channels and advertising campaigns from today.
New era indeed.