Rose Marin has once again broken the boundaries of fashion swimwear – the brand surpasses the ordinary beach habits we all know. Inspirations can be drawn from architecture, contemporary art and the constant reinvention of youth culture. Created in 2015 by creative director Tereza da Mota – and the brand has gone from strength to strength.
Effortlessly cool, avant-garde and free-spirited are just some of the terms that can be used to sum up this innovative label. The details in each piece are carefully thought out to ensure their signature style is delivered along with the bold features and colour contrasts they’re known for.
Along with other collections – presenting the brand image is important. Symbolic emphasis is placed on being provocative, but keeping in with trendsetting style that enhances feminine appearance. The exclusivity of each design intertwined with their ideology of perfection found in imperfection makes for one of their best collections yet – “Wartime Girlfriend”.
With glorious visuals the Rose Marin Spring Summer 18 collection has dropped “Wartime Girlfriend”. This two minute masterpiece creates a sense of the 1930’s irreverent and feminine spirit, teamed with an empowering sense of fear, love, freedom and self expression.
A theme throughout this campaign is romanticism that can be explored through frilly pieces but also through the underlying vibrancy of the monochromatic pieces. Specially emphasising the role of women in this age; femininity and empowerment are capital.
This film opens a conversation that is really relatable to our current times and the modernised sense of what femininity truly is. Each viewer can take away a different meaning of what it means to be feminine in this day and age, certainly not a collection to miss.