In exciting fashion-meets-music news, skate label Diamond Supply Co. has announced a new limited edition collaboration with Johnny Cash – The Cash Collection – paying homage to the late icon with a capsule range of short and long sleeved tees, hoodies, hats and pins.
In addition, the brand has tapped two of UK music’s most exciting new acts – the London based Childhood and Jamie Isaac, respectively – to partake in a unique event next week, reinventing their favourite Johnny Cash songs for the stage.
“Recently, in terms of my songwriting, I’m just being more honest,” explains Isaac in the accompanying short, above, of Cash’s influence. “And in terms of his lyrics, they’re just so raw and in your face and I love that about him.” Watch the full short, here.
As for the brand, founder and owner Nick Tershay reflects: “Diamond is a skateboarding company and it started rebellious like ‘we don’t give a fuck about anything and all we want to do is make product we want to make.’ And I feel like Johnny Cash just made music that he wanted to make. It wasn’t like anybody else’s. He has his own style just like Diamond.” A pretty perfect pairing then, we’re sure you’ll agree.