Wonderland.

VIVIENNE WESTWOOD: DON’T GET KILLED

The designer introduces AW18 with a new short.

Nothing banal has ever emerged from a Vivienne Westwood creation – and though now 37 years since debuting her first collection at LFW – she’s not about to start. With the release of a fashion film announcing her AW18 collection, entitled Don’t Get Killed, the punk queen hints no signs of slowing down.

Declaring (almost) no less than a “call to arms”, Westwood talks unity, peace cards, and joining “the fight”, claiming – “You all know what I’m up to – I use fashion as a vehicle for activism to stop climate change and mass extinction of life on Earth”. With a spirit of revolt running through her entire collection, the film takes viewers behind the scenes of Westwood’s campaign shoot – complete with an EU flag, a diverse range of models, and of course Westwood herself.

The collection itself, highlights pictured below, fuses military aesthetics, tartan, vigorous textures and camouflage – as well as the renaissance of her iconic “princess coat”, which this time embraces a unisex twist (share clothes with the boys – it’s environmental). What remains certain is that even in digital form, Vivienne Westwood will always be a fashion week highlight.

Words
Amel Meghraoua
VIVIENNE WESTWOOD: DON’T GET KILLED

Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related →