The new label armed with full body accessories.
(LEFT) Harness BOCAINE LDN, shirt THOMAS PINK, trousers CHALAYAN
(RIGHT) Harness BOCAINE LDN, jumper TEATUM JONES, trousers stylist’s own, shoes CHURCH’S
Bocaine LDN may not have existed if Instagram had its way. “Our account got shut down twice because we were posting nudity from Tumblr,” co-founder Sere Zhang laughs. “They took our username away!” Founded alongside Nicole Chen and Kim Daniels (now their Styling Director), Bocaine LDN has since evolved into a fashion label creating edgy full body accessories for you to finally release your inner fetishist on the regular.
Eager to get our hands on their sets and learn more about how the label came into being, we caught up with Zhang to get the low down on the debut collection.
(LEFT) Harness BOCAINE LDN, jumper TEATUM JONES, trousers stylist’s own, shoes CHURCH’S
(RIGHT) Harness BOCAINE LDN, shirt THOMAS PINK, trousers CHALAYAN
Are there any specific designers that you took inspiration from for this collection?
I got inspiration from exaggerated silhouettes, like recent Balenciaga runways, Craig Green and a little bit of Helmut Lang. Our whole concept is to bring styling to another level, we want people to get more excited with silhouettes. For example, you get an oversize jacket or an oversize shirt, you put some leather straps on top of it, it’ll make it a unique look.
Why was it important to you to create accessories for men as well as women?
I felt like menswear is progressing towards this era where people can wear provocative clothing without having gender issues or identity issues, it would just be fashion. It would just be aesthetics and personal preferences over labels.
Yes, finally! Is there a word that you think encapsulates what the collection and label are about?
I don’t think we can! People are going to be excited when they see it and they’re going to transform the concept. Right now it’s full body accessories but we want to do more lifestyle things, like furniture and things that fit to our aesthetics. It’s not just about accessories, we want this to be a vibe.
All Bocaine everything! What was your favourite part of the creative process?
I think it was the crazy teamwork because we worked across the ocean on FaceTime. We had a tremendous trust for each other and we solved a lot of problems together overseas, so we bonded that way. Thank you Steve Jobs for creating FaceTime!
Do you have a favourite piece at the moment?
I’m really happy about the red spider set, it’s the only red leather set. I wasn’t expecting it to be the most popular but apparently it is!
So looking ahead, where do you see Bocaine progressing over the next few years?
I want to try different materials as much as I can; canvas, denim, satin, anything we can nd that works with the designs. In a few years I’m hoping that we can work with some independent artists to recreate works that can go into houses. There was an interview with A$AP Rocky and Raf Simons asked him, ‘If you’re not doing what you’re doing now what would you be doing?’ He was like, ‘I would probably be an interior decorator.’ So how cool would it be if we could collab with someone like that and create designer furniture/ We just want to just keep progressing what we’re doing.
Taken from the Winter 17 Issue of Wonderland; out now and available to buy here.
Artwork & Set Design
Hair & Makeup
Rebecca Davenport using MAC Cosmetics
Guy Remmers at IMG Models and Michelle Thijssen at Elite Model Management