Wonderland.

WOOL YOU STILL LOVE ME TOMORROW

BTS with The Campaign for Wool.

Amongst the most advanced fibres known to man, wool is no doubt one of nature’s more impressive gifts where the fashion industry is concerned. Hardly surprising that we’ve not long celebrated the eighth annual Wool Week then, right?

Prized as much for its aesthetic qualities as its admirable renewable and biodegradable status (Alex James knows what’s up, last year’s Slowing Down Fast Fashion doc is a must for the unschooled), wool is about as versatile as they come. A hero amongst your top wardrobe staples and a friend to your best ‘going out out’ top, likewise embraced by your BFF, favourite aunty and great grandfather; from fleece to fabrication, wool is unlike anything else.

First launched in 2010 – HRH The Prince of Wales became patron the following year – for AW17 The Campaign for Wool has been tapped by some of the industry’s finest fashion houses, as explored here by collaborators Kamran Rajput, Bartek Szmigulski and Iolo Lewis Edwards.

Featuring Pringle of Scotland, Vivienne Westwood, John Smedley, Brora and Jack Wills – check the full line-ups in Wonderland, Rollacoaster and Man About Town, respectively – these are just some of those embracing the fibre’s simultaneous luxury and comfort boasting characteristics.

(LEFT) Coat DAKS, jumper HOLLY FULTON
(RIGHT) Dress BRORA X TEATUM JONES

Videography
Iolo Lewis Edwards
Photography
Bartek Szmigulski
Fashion
Kamran Rajput
Hair
Naomi Regan
Makeup
Emma Miles
Nails
Sylvie Macmillan
Fashion Assistants
Luca Nikolic and Rosie Sykes
Models
Anna and Elliot at Models 1
WOOL YOU STILL LOVE ME TOMORROW

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