Wonderland.

BBC × LDN

The brand celebrates two years of its Soho shop in style.

Proving that the “terrible twos” doesn’t apply to everything, Billionaire Boys Club EU’s London flagship is celebrating its second birthday in style, recently dropping a London inspired capsule collection. Taking influence from the store’s Soho spot, the three-piece line-up sports the iconic “LDN” motif in a patriotic Union Jack print. Not a call back to circa-2006 and that Lily Allen banger, the “LDN” logo follows the trend of BBC’s global tradition of store launches – echoing New York’s “NYC” and Tokyo’s “TKO” – and was first seen when the shop opened its doors back in 2015.

Featuring two T-shirts and a hoodie, the limited edition capsule collection is the perfect celebration of both the London flagship store and the kind of sleek and trendy sportswear that the brains behind BBC – Pharrell Williams and Japanese designer Nigo – first envisioned when the brand launched in 2005.

Available to buy exclusively at the Marshall Street shop, the collection is even more evidence that BBC is gonna be around for a long time. We’ll see you at next year’s celebrations, right?

BBC × LDN

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