Proving that the “terrible twos” doesn’t apply to everything, Billionaire Boys Club EU’s London flagship is celebrating its second birthday in style, recently dropping a London inspired capsule collection. Taking influence from the store’s Soho spot, the three-piece line-up sports the iconic “LDN” motif in a patriotic Union Jack print. Not a call back to circa-2006 and that Lily Allen banger, the “LDN” logo follows the trend of BBC’s global tradition of store launches – echoing New York’s “NYC” and Tokyo’s “TKO” – and was first seen when the shop opened its doors back in 2015.
Featuring two T-shirts and a hoodie, the limited edition capsule collection is the perfect celebration of both the London flagship store and the kind of sleek and trendy sportswear that the brains behind BBC – Pharrell Williams and Japanese designer Nigo – first envisioned when the brand launched in 2005.
Available to buy exclusively at the Marshall Street shop, the collection is even more evidence that BBC is gonna be around for a long time. We’ll see you at next year’s celebrations, right?