As Spring Summer sneak peaks begin to swarm, something new from Billionaire Boys Club for Pre-Spring 18: a hook up between the Pharrell founded streetwear label and director and producer, Kid Art.
Decked out in style the short, above, boasts a haze of retro blue light with projections of rockets soaring and a flash IRL car in the middle of the studio. The running Skyscraper theme is this season’s statement, while elsewhere the collection dibbles and dabbles with print, neon, wool fabrics, check trousers and wax coated outwear.
Simple but with a political edge, the new line-up boasts anti-old school luxe vibes – both in cloth and in the accompanying film – with inspo arriving courtesy of the in-house motto, “Wealth is of the heart and mind, not the pocket” (100% agreed). So get ready, grab your popcorn and immerse yourself for the best minute (!) of November so far.