Founded on the principles of inclusivity and creativity, 3ina (pronounced Mee-Nah) is a beauty brand worth celebrating. Not only is it one of the few that recognises women actually come in more than six skin tones, but 3ina’s focus on bold and eccentric colours means makeup here acts as a tool for self-expression; ethical consumers can also rejoice as 3ina is cruelty free too!

Putting eyes front and centre – they are the windows to the soul after all, so definitely deserve a bit of extra TLC – the new Eyes Collection boasts five new products: a duo eyeshadow, an eyeshadow palette, a gel eyeliner, an eyebrow kit and an eyeshadow gloss for a dewy shine. Staying true to the brand’s penchant for the bolder things, some seriously strong shades are to be had – think cornflower blue eyeliner and orange eyeshadow – as well as colours on the darker and neutral end of the spectrum, ideal for a more sultry look.