Countless times we’ve heard that eating seafood is key when it comes to good health and even better skin, but how about seaweed – or algae? Luckily, and for the sake of your taste buds, you don’t have to actually eat the stuff as La Mer, the sea-based skincare extraordinaires, have magicked into existence the Lifting Eye Serum, a new tool to help keep those brows in stellar shape and skin looking fresh.

Now unless you’ve been living under a rock, you’ll know how crucial the eyebrow has become as part of the everyday makeup regime. Consisting of Stretch Matrix Complex, Miracle Broth™ and Uplifting Ferment, the La Mer Lifting Eye Serum helps to enhance eye contours before the first lick of paint has even been applied by using natural ingredients, the most important of which is kelp.

So maybe the sea is the secret to good brows after all. Who’d have thought it?