Wonderland.

WEEKDAY SWIMWEAR

Make like the boldest babe at the beach with the brand’s SS17 line-up.

Summer is just around the corner, which means it’s almost time for slurping bottomless Piña Coladas with your besties at the beach (our idea of heatwave heaven, frankly). The first step to vacay merriment is ensuring you’ve got a wardrobe that gets you noticed – we’re all down for a little holiday romance, right? – and if you’re wearing Weekday’s sizzling SS17 collection, you’re no doubt destined to be the hottest babe at the beach.

Marking the Swedish label’s sustainable swimwear debut (the line has been created using recycled polyamide and polyester), the diverse collection offers up a series of bold and bright creations for both men and women. Weekday’s intentions for the collection? To marry “sharp simplicity” with “sporty elements”: the result, pictured here, is a vibrant series of shorts, bikinis and cossies featuring fine ribbing and clean cuts, matched with elastic buckles and bands as well as high-neck lines that offer up the latter athletic element.

Inspired by big city tourism and summer travel style, elsewhere the collection features a range of similarly sport led accessories, amongst which include waist bags, backpacks, beach towels, plus a selection of visors and caps.

“We are very proud to announce the introduction of our first swimwear collection made from recycled waste materials,” states Weekday’s Creative Director, Louise Lasson of the offering, “It feels really great to be able to give our customers such a nice looking and versatile collection, made from low-impact materials.” We can’t wait to wear it; head here to sample the full Weekday SS17 Swimwear collection.

WEEKDAY SWIMWEAR

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