Wonderland.

Moschino Kisses Gufram

Now your home can be dripping in Moschino too.

Hungry for Moschino and hoping to take your obsession to the next level? You’re in luck. Two of Italy’s most provocative brands – Moschino and furniture house, Gufram have come together to present their latest capsule collection at Milan Design Week – meaning can smother your home in the good stuff too. The collection’s name Moschino Kisses Gufram pays homage to Moschino’s Zipped Lips! (part of a previous limited line-up) and here represents the two brands kissing.

With four new pieces to pour over, the collection is based on iconic Moschino and marks the brand’s debut entry to furniture design; a first for Gufram using leather too. Celebrating the brand’s history of anti-conformist designs – whose home wouldn’t look better with the new Zipped Lips! sofa or Biker cabinet?

“The lips sofa is one of the most indelible design creations of all time! I was honored to leave my finger print on this icon with this limited edition Zipped Lips! version on the Bocca,” says creative director Jeremy Scott. “Making a play on the phrase ‘zip your lips’ and the zipper that links back to the Biker Bag, it is this simple addition that brings it into the Moschino family. Gufram’s furnishings strike all the cords that I subscribe to design: they are playful, ironic and iconic. This partnership between Moschino and Gufram is a true celebration of pop culture”.

“I remember how when I was a child, I would stop in front of the Moschino store and I’d be enchanted by the surreal world of his shop windows”, states Charley Vezza, Global Creative Orchestrator of Gufram. “With this cooperation, it seems to me that we are making that fantasy that the imaginative Moschino has always inspired in me come to life”.

Catch an IRL first look from 4th-9th April at the Moschino Flagship Store, Milan, Via Sant’Andrea 25

Like this? Buy the Spring ’17 Issue here.

Moschino Kisses Gufram

Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related →