Wonderland.

CHLOé TAPS NATACHA RAMSAY-LEVI

The new creative director will begin 3rd April.

French fashion house, Chloé has named Natacha Ramsay-Levi as its new Creative Director. Overseeing ready-to-wear, leather goods and accessories, Ramsay-Levi arrives from Louis Vuitton, where she worked closely with Nicolas Ghesquière; the pair also worked together at Balenciaga.

Her predecessor, Clare Waight Keller announced her departure from Chloé in January and had recently shown her last collection at Paris Fashion Week; it will be Spring 2018 before we see Ramsay-Levi’s first efforts for the house.

“I am very proud to join a house founded by a woman to dress women,” Ramsay-Levi said in a statement released today. “I want to create fashion that enhances the personality of the woman who wears it, fashion that creates a character and an attitude, without ever imposing a ‘look.’ ”

Swapping the edgy, futuristic style of Vuitton for the floaty, bohemian ways of Chloé – the new appointment might come as a surprise to some. However, as Chief Executive of Chloé, Geoffrey de la Bourdonnaye told the New York Times. “I am not signing the Vuitton aesthetic or creative direction… I am signing a great talent. Natacha was trained in the couture ateliers and she perfectly embodies the spirit of Chloé.

“She is daring, charismatic, joyful, confident and she knows where she’s going.”

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CHLOé TAPS NATACHA RAMSAY-LEVI

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